All effective automation starts with a strong theoretical foundation. This series breaks down the core principles of AI marketing and automation. We cover the essential concepts, strategies, and terminology you need to understand before you start building. Master these fundamentals to build with confidence.
Foundations
As marketers, we are surrounded by data. It pours in from Google Analytics, our advertising platforms, our CRM, and a dozen other sources. The modern solution is to centralize it all in a data warehouse like Google BigQuery. This gives you a single source of truth, a complete historical record
Foundations
Imagine you've just hired the most brilliant, creative, and experienced marketing strategist. They have an encyclopaedic knowledge of market trends, copywriting techniques, and strategic frameworks. There's just one problem: on their first day, they know absolutely nothing about your business. They haven't read your
Foundations
The term "prompt engineering" gets thrown around a lot, often reduced to simple conversational tricks. But in a professional automation context, it's a serious skill. It is the process of building instructions for a machine by structuring commands, guiding critical context, controlling tool usage, and setting
Foundations
The real power of marketing automation starts with integration. Still, most marketing stacks operate in silos. This doesn't only slow your team down with repetitive manual work, but also prevents you from connecting the dots to uncover insights that drive growth. Luckily, n8n is built to be the
Foundations
Let's redefine what an AI Agent means for marketers. We're not building sci-fi assistants; we're engineering practical, automated systems for specific tasks. With n8n, an AI Agent isn't a fantasy; it's a powerful workflow you can build today. It'
Foundations
This guide is your user manual for the n8n interface so you can start building right away. Learning the basics is the foundation for AI-driven marketing automation. We'll break down the n8n interface into its essential building blocks: workflows, nodes, triggers, and credentials. Mastering these concepts is the