Frequently Asked Questions

What is AI Marketing Automation?

AI Marketing Automation is the use of large language models (LLMs), workflow automation tools like n8n, and data integrations to streamline and automate campaign management, data-activation, analytics and reporting.

Who is this site for?

Performance Marketing Managers, Growth Teams, Marketing Analysts, and RevOps Professionals and anyone else wants practical, plug-and-play workflows to scale your marketing efforts smarter.

Are all these workflows AI-powered?

Not all of these workflows are AI-powered. Many of the playbooks here focus on practical, reliable automation that connects your tools, streamlines data flows, and takes care of repetitive marketing tasks.

We believe strong, consistent automation is the essential foundation. It’s also important to note that adding AI on top isn’t always necessary—sometimes simply leveraging data or combining smaller workflows into something larger can be just as effective.

That said, using AI in different gradations can still be incredibly powerful, especially once the fundamentals of automation are in place.

Why n8n?

Because it is a powerful, open-source platform that gives you complete control over data, advertising and operations channels. It's the ideal foundation for building impactful AI solutions. Specifically, n8n allows you to:

• Connect any API without needing deep coding knowledge.
• Apply LLMs directly over your advertising, business data and context.
• Build sophisticated RAGs (Retrieval-Augmented Generation) for powerful custom AI assistants.

Unlike "black box" tools, you own the entire process. This means you can automate and enrich almost any marketing use case you can imagine.

Can I use these workflows outside of n8n?

Yes. The playbooks are designed around principles that can be applied to Zapier, Make, or custom API setups — n8n is just our preferred platform.

What kind of workflows can I find here?

Playbooks include analytics automations (like GA4 anomaly alerts), PPC workflows (budget pacing, negative keyword builders), reporting automations (reporting agents), and content ops systems (content and creative creation and evaluation at scale).

How do I connect my marketing data?

You can plug any data you can imagine to n8n easily. We focus on best practices for API authentication, data centralization, and campaign naming conventions. These foundations make workflows easier to scale and maintain.

Can I integrate my BI tool (BigQuery, CRM, Tableau)?

Yes. Workflows can push or pull data from BI tools directly (BigQuery, Google Ads, CRM connection) and via APIs, letting you enrich workflows with real-time campaign and AI-driven insights.

How do LLMs fit into these workflows?

Think of an LLM as the reasoning engine at the heart of your workflow. Its core job is to understand context and generate new information from your data. This includes tasks like summarizing complex performance reports, drafting dozens of ad copy variations, enriching leads with scraped data, or generating strategic SEO recommendations.

The true advantage is applying this at scale. An automated workflow can run an LLM over thousands of keywords, ad campaigns, or customer reviews in minutes—a task that was previously impossible for a human to perform effectively. This allows you to unlock a completely new layer of insights, fast, giving you a powerful competitive edge without wasting your team's valuable time.

Will AI replace my marketing team?

AI won't replace your marketing team, but a marketing team using AI will. Our philosophy is augmentation, not replacement. AI workflows surface insights and remove repetitive tasks so humans can focus on strategy and creativity.

Do I need coding skills?

No advanced coding skills are required. Our playbooks are designed to be low-code and accessible for everyone. However, knowing code is a superpower—it will allow you to customize and extend workflows in more powerful and unique ways.

Most workflows are designed to be copy-paste ready in n8n. A basic understanding of APIs and credentials is helpful, but every playbook includes clear, step-by-step instructions. Additionally, always take advantage of AI tools. Creating JSON or Python code, API calls, or SQL queries with LLMs has never been easier.

Is there a cost to use the playbooks?

All published playbooks are free to use. Some advanced resources or templates may become premium in the future, but our mission is to keep the core library open and accessible.

Of course, when using playbooks that leverage Large Language Models (LLMs), you’ll still be responsible for any token or API costs charged by the provider.

Why does the flow not work after I tried it in n8n?

Think of our workflows as powerful blueprints, not as finished, plug-and-play products. They are designed to be 90% of the way there. To get that final 10%, you need to customize the flow to fit your unique setup. This is a crucial step and is usually a quick process. If you get stuck during customization, AI is your best assistant. You can copy the workflow's JSON code and paste it directly into ChatGPT, Gemini, or Claude for help.

Can I easily adjust these workflows for my own use-case?

Yes. Each node and section of the workflow can be tailored to your specific needs, whether that’s connecting a different API, adjusting triggers, or modifying outputs. Every playbook includes detailed guidance to help you adapt the workflow to your unique use-case.